Year2024
(DESIGN / EVENTS)
Awwwards needed digital experiences for its Digital Thinkers events in Valencia and New York. Each city had its own character, but both needed to belong to a shared proposition around design, technology and innovation.
Context shapes every project. These are some of the factors that shaped the challenge, the team and the work.
Digital
Organizations
B2C
Established
International
The system had to support a shared structure while allowing a distinct atmosphere for each event. Consistency could not come at the expense of each city's personality.
We created two sibling websites. A shared experience structure allowed each event's tone to emerge through visual direction, rhythm and transitions.
Valencia took on a dark, high-contrast aesthetic. New York used a lighter, more editorial expression. Both experiences present the event's themes through a language connected to their context.
The work produced two experiences that are consistent with each other and distinct in expression. A digital foundation that connects the events without erasing what makes each one its own.
What change
afterward.
Awwwards gained a shared structure that could express local identities. The Valencia and New York experiences connected each conference’s content with its own visual language while maintaining a common foundation.
2
Local identities
Valencia and New York express their personalities on a shared design foundation.
3 in 1
Connected conferences
One shared structure for distinct conference experiences.
A shared foundation. Different ways to come together.
Different industries, different challenges, different starting points. One shared goal: create meaningful work that moves the needle.
EXPLORE ALL WORKEvery two weeks, we open the kitchen. Around 1,000 words on creativity, business and everything we're learning along the way.
