Year2024
(BEAUTY / HEALTHCARE)
DC by Duilio Cortella brings together products, clinics and training within the beauty world. Its identity needed to reflect the innovation and precision of its proposition and bring consistency to a brand expressed in different ways.
Context shapes every project. These are some of the factors that shaped the challenge, the team and the work.
Foundation
Branding · Digital
Health & Wellness
B2C
Established
Argentina
The brand had to work on cosmetic packaging as well as the website. The challenge was to find a language connecting sophistication, modernity and clarity.
We worked with DC’s team to refresh its identity. Visual decisions were guided by the brand’s values and the need to express them consistently in every application.
We redesigned packaging for the cosmetic line and developed a new website. Both bring the identity into practical use, connecting product presentation and digital communication.
DC gained a refreshed identity and applications connecting product and digital experience. A shared language for presenting the relationship between technology, innovation and beauty.
What change
afterward.
DC unified its brand, packaging and website around a shared proposition. The visual evolution connects technology, care and aesthetics to present its products and services more consistently.
3
Connected brand touchpoints
Identity, packaging and website developed within one brand evolution.
34%
Retention improvement
Retention improvement published in the DC case.
One identity, from product to screen.
And yes, it got noticed.
Recognized by some of the industry's leading awards.
Honorable Mention
Different industries, different challenges, different starting points. One shared goal: create meaningful work that moves the needle.
EXPLORE ALL WORKEvery two weeks, we open the kitchen. Around 1,000 words on creativity, business and everything we're learning along the way.
