ICBA

Challenge

The Cardiovascular Institute of Buenos Aires (ICBA), one of the most prestigious centers for cardiovascular disease treatment, reached out to us to redesign their website and develop an app that would allow patients to book appointments simply and efficiently.

Strategic Solution

We began by reorganizing a vast amount of content—over 500 pages of medical, institutional, and patient information. We designed the UX and UI with the needs of different user profiles in mind: patients, healthcare professionals, and administrative staff. The goal was to create a clear, intuitive, and empathetic navigation experience.

Awards & recognitions

SBD

Results

The result was a user-friendly, well-organized, and streamlined website. Just two weeks after launch, call center inquiries dropped by 30%, and site traffic increased by 29%, surpassing 11,000 sessions per week. A redesign that had a direct, positive impact on the experience of thousands of users.