Mafanfa works with women artisans who create unique handmade pieces. The project needed an identity reflecting that spirit and an e-commerce experience bringing the creations closer alongside the stories of their makers.
Context shapes every project. These are some of the factors that shaped the challenge, the team and the work.
The brand and website had to preserve the richness of the pieces without overshadowing their makers. The challenge was to connect product, identity and story within one experience.
We started with the colors, patterns and shapes of the craftwork. That world guided the identity and digital journey, bringing the makers’ stories into the experience from the start.
The visual system combines vibrant colors and distinctive movement. The e-commerce experience connects that language with the pieces and the perspectives of the artisans who make them.
Mafanfa gained an identity and e-commerce experience bringing its handcrafted character into the digital space. An experience that presents the products alongside the world they belong to.
What our work
changed.
The identity and online store put the pieces and their makers’ stories at the center of the experience. Color, patterns and navigation connect Mafanfa’s handcrafted world with the shopping journey.
Every piece has a story. The experience brings it closer.
And yes, it got noticed.
Recognized by some of the industry's leading awards.
SITE OF THE DAY
DEVELOPER AWARD
MOBILE EXCELLENCE
HONORABLE MENTION
ECOMMERCE NOMINEE
Different industries, different challenges, different starting points. One shared goal: create meaningful work that moves the needle.
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