Year2023
(GAMING / WEB3)
The Underwatch Hotel, a narrative experience within The Sandbox, needed a landing page capturing its unsettling charm. The website had to introduce a world that changes between day and night and bring its proposition to new visitors.
Context shapes every project. These are some of the factors that shaped the challenge, the team and the work.
Digital
Media & Entertainment
B2C
Privately held
Global
The experience had to express calm and horror without losing continuity. It also needed to integrate a space for the NFT collection connected to playable avatars.
We worked with Indicius on website design and development. Story, functionality and visual layers came together around the hotel’s transformation.
The design reflects a hotel that is serene by day and unsettling by night. Interaction supports that duality and connects the setting with the digital collection.
The project created a landing page presenting The Underwatch Hotel through its narrative and atmosphere. A first journey through the game’s universe and digital collection.
What change
afterward.
The Underwatch Hotel gained a digital entry point into its narrative world. Together with Indicius, we connected atmosphere, content and interaction to present the experience and its access collection within The Sandbox.
1.22”
Average time on site
Time on site reported for The Underwatch Hotel experience.
Day + night
Two sides of one story
A visual experience connecting the hotel’s calm with its unsettling atmosphere.
The story starts with the first interaction.
And yes, it got noticed.
Recognized by some of the industry's leading awards.
Website design
Interactive design
Honorable mention
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