Veritran: A brand in motion. A team for what comes next.

Year2024


(FINANCIAL TECHNOLOGY)

veritran-brand-nk-studio
Brand Foundation

The starting point

A relationship
that opened new paths.

The website project opened up a way of working together that soon extended to other Veritran needs. The brand evolution we were building together continued through presentations, documents and communication materials, bringing that language to new touchpoints.

That initial support grew into a collaboration spanning social media, motion, audiovisual production, events and communication consulting. Shared knowledge and trust let us become increasingly involved: understanding what Veritran needed to say, to whom and when, to support both everyday deliverables and the decisions that shape its brand.

veritran-brand-nk-studio

Veritran, at the start of our journey together.

veritran-brand-nk-studio

Details

The context behind the challenge.

Context shapes every project. These are some of the factors that shaped the challenge, the team and the work.

PROGRAM

Brand Foundation

SERVICES

Branding · Digital · Labs · Boost

INDUSTRY

Finance & Fintech

COMPANY TYPE

B2B

STAGE

Private Equity

MARKET

Global

veritran-brand-nk-studio
veritran-brand-nk-studio
veritran-brand-nk-studio

The challenge

How do you keep one brand consistent across so many settings?

Veritran needed to communicate complex stories clearly, across very different formats and timelines. The challenge was to keep its identity recognizable while supporting new needs, partnerships and events at the pace the business demanded.

veritran-brand-nk-studio
veritran-brand-nk-studio

Our approach

Close collaboration.
Trust to move forward.

We built a working rhythm around a dedicated project manager, direct dialogue and the openness to propose, adjust and prioritize. Knowing the business lets us respond with sound judgment and agility.

veritran-brand-nk-studio
veritran-brand-nk-studio

Experience

A way to tell the story
for every audience.

We shape stories around their context and the people they need to reach. From a sales presentation to an activation, we work to make the complexity Veritran solves understandable and the benefits it enables relevant.

veritran-brand-nk-studio
veritran-brand-nk-studio

Visual experience

An identity that learned to move.

We developed a motion identity to bring consistency to the brand across formats. A shared language connecting social content, audiovisual pieces and large-format screens, and guiding the work of the teams.

veritran-brand-nk-studio

Production

From the idea to every screen.

We support audiovisual production from script and storyboard through preproduction, production and postproduction. We bring together motion and AI tools to develop stories and adapt their expression across formats.

"Working closely together helps us understand what each deliverable needs and why it matters at that moment. There’s trust to speak openly, adjust priorities and work out how to get there together, looking after both the brand and the pace of the business."

Guillermina Ortiz Segui, Project Manager, /nk.studio ®

Scale

One brand in many places.

The Manchester City partnership called for a deep understanding of the brand and fast execution. Event seasons with several events in a single month test that same ability: coordinating multiple assets, screens and spaces with consistency.

veritran-brand-nk-studio
veritran-brand-nk-studio

"/nk is a key strategic partner in evolving our brand identity. Their commitment and innovation enabled us to project a modern image aligned with our vision, translating Veritran’s DNA into memorable design solutions."

Florencia Morini, Marketing Director, Veritran

Outcome

A collaboration that keeps growing.

Our support expanded from design assets to narrative, events and communication of Veritran’s offering. Today, we also collaborate on how to present its verticals, drawing on shared knowledge to keep evolving the brand.

See the impact

What changed
afterward.

Our collaboration with Veritran expanded into new formats, events and communication needs. We built a shared motion language and a way of working that supports both everyday delivery and major brand moments.

  • 1,416

    Tasks completed

    Tasks recorded as completed in Asana during the collaboration.

  • Motion

    An identity in motion

    A shared visual language for social media, films and large-format screens.

A recognizable brand, across every format and setting.

And yes, it got noticed.

Recognized by some of the industry's leading awards.

  • SITE OF THE DAY

    SITE OF THE DAY

  • DEVELOPER AWARD

    DEVELOPER AWARD

  • FWA OF THE DAY

    FWA OF THE DAY

  • INTERFACE EXCELLENCE

    INTERFACE EXCELLENCE

Different challenge.

Different industries, different challenges, different starting points. One shared goal: create meaningful work that moves the needle.

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