As sponsors of the Awwwards Conference in Amsterdam, we wanted to share something of the way we create. Magic Bottle began as a gift for attendees and the starting point for a digital experience of our own.
Context shapes every project. These are some of the factors that shaped the challenge, the team and the work.
The bottle had to open a story people could explore. The challenge was to connect a physical object with an experience that sparked curiosity and invited play.
We created a limited-edition bottle and developed a website around its world. Narrative, design and technology developed together to carry the idea further.
The website invites people to explore, play and discover the details of Magic Bottle. Interactions and visuals build an immersive experience extending the object into a digital world.
Magic Bottle connected a limited-edition object with a digital activation. An experience for sharing our perspective with the creative community beyond the in-person event.
What our work
changed.
The Magic Bottle connected a physical object with a digital experience created for the Awwwards community. The activation combined design, storytelling and interaction to invite people into a small /nk world.
An idea to take home. A world to keep exploring.
And yes, it got noticed.
Recognized by some of the industry's leading awards.
FWA OF THE DAY
HONORABLE MENTION
DEV AWARDS
SITE OF THE DAY
Different industries, different challenges, different starting points. One shared goal: create meaningful work that moves the needle.
EXPLORE ALL WORKEvery two weeks, we open the kitchen. Around 1,000 words on creativity, business and everything we're learning along the way.
