Primate brings together players, designers and creatives in esports. After a year of rapid growth, the team wanted to take the next step with a brand reflecting what it had built and supporting its ambition.
Context shapes every project. These are some of the factors that shaped the challenge, the team and the work.
The refresh needed to preserve Primate’s character while giving it a more defined expression. The challenge was to align voice, positioning and visual identity around one direction.
We began with a Branding Workshop to define voice, tone and positioning. That work guided the rebrand and connected the team’s personality with its brand decisions.
We redesigned the visual identity with a focus on a new logo. The process concluded with a Brand Book bringing together visual and verbal guidelines for a shared expression.
Primate gained a refreshed identity and guidance for applying it. A system connecting the team’s personality with a more defined presence in esports.
What our work
changed.
Primate gained a visual and verbal identity that reflects its team’s ambition. The branding process established shared guidelines for a recognizable presence as its community and challenges evolve.
#1
LVP South Region
Competitive position published as context for the Primate team.
Brand book
Shared brand guidelines
Visual and verbal guidelines for maintaining a recognizable identity.
An identity that carries the same spirit into every arena.
ARGENTINA TRAVEL (Travel & Hospitality)
ANDREANI GLOBALL PACK (Mobility & Logistics)
Different industries, different challenges, different starting points. One shared goal: create meaningful work that moves the needle.
EXPLORE ALL WORKEvery two weeks, we open the kitchen. Around 1,000 words on creativity, business and everything we're learning along the way.
