Chequeado: An interactive space to explore and question disinformation.

Digital

The starting point

Ten years of stories
that needed another reading.

For its tenth anniversary, Chequeado wanted to bring attention to some of the most significant false news stories of previous years. The project called for an experience that presented sensitive information carefully and invited people to explore it for themselves.

Details

The context behind the challenge.

Context shapes every project. These are some of the factors that shaped the challenge, the team and the work.

PROGRAM: Product Discovery
SERVICES: Digital
INDUSTRY: Organizations
COMPANY TYPE: B2C
STAGE: Established
MARKET: Argentina

The challenge

How do you build interest without sensationalism?

The narrative had to expose false news and irresponsible statements without reproducing their logic. The journey needed to preserve the rigor of the information while sparking curiosity.

Our approach

Every decision, considered together.

We worked with the client and agency to define how the information would be treated. Navigation and interaction were developed with attention to the content and the responsibility of presenting it.

Experience

Discovery is a way to learn.

The Museum of Misinformation invites visitors to explore stories through interaction. The experience lets them navigate the content and discover the contrast between public statements and verified information.

Outcome

A space to look more closely.

The project created a digital museum organizing and presenting stories of misinformation. An experience where narrative and interaction support the work of informing responsibly.

See the impact

What our work
changed.

The Disinformation Museum turned a decade of false stories into an experience to explore and understand. Navigation and content worked together to make sensitive information approachable, rigorous and clear.

8
Awards across three festivals
Awards for the Museum of Disinformation.
10 years
History to question
A decade of disinformation organized into an exploratory experience.

Exploring information also means learning to question it.

And yes, it got noticed.

Recognized by some of the industry's leading awards.