Primate

Challenge

Primate, one of the most followed teams in the national esports scene, had built a strong brand presence through the passion of its players, designers, and creatives. But after a year of rapid growth, they knew it was time to take their identity to the next level.

Strategic Solution

They came to us for a full rebranding—starting with a Branding Workshop to define voice, tone, and positioning. We then redesigned their visual identity, with special focus on a new logo that would reflect the ambition and personality of the team. The process concluded with a Brand Book containing all visual and verbal guidelines to strengthen consistency and recognition.

Results

A bold new identity that captures Primate’s spirit and sets them apart in the esports arena. The result of collaboration, creativity, and shared ambition, their new brand is ready to grow with them—driven by excellence, built for glory.