Three paths, one recognition: the Sello de Buen Diseño

The Sello de Buen Diseño Argentino, granted by the Ministry of Economy, distinguishes products and services that stand out for their innovation, quality, sustainability, and contribution to the local productive ecosystem. Beyond national and international visibility, it also opens doors to official catalogs, trade fairs, and business rounds that boost the companies that receive it. This year, three of our clients —Veritran, Hop, and Tecnon— were distinguished with this seal. Three different industries, three unique challenges, one common result: design as a driver of growth and positioning.

Veritran: innovation with a new voice

Veritran needed its digital identity to reflect its global leadership in financial solutions. The challenge was to reposition its brand and communication without losing the essence of trust and innovation that defines it. The result was a clear, powerful, and coherent platform that connects with international audiences and projects the company’s vision. Today, with the Sello de Buen Diseño, that journey finds official recognition.

“Receiving the Sello de Buen Diseño Argentino for the work carried out with /nk.studio is a true source of pride for us. This recognition not only highlights the renewal of our website and the evolution of our brand identity, but also the journey traveled with a strategic partner that knew how to understand our essence and translate it into results of excellence. The dedication, closeness, and ongoing commitment of /nk.studio were key to achieving this milestone, which we see as a starting point to continue challenging ourselves and innovating hand in hand with those who share our vision and commitment.”

— Georgina Carnaghi, Brand & Design Senior Manager

HOP: identity in expansion

HOP was growing, and its identity had to grow along with it. The opportunity lay in taking its communication and digital experience to a new level, with an agile and contemporary visual language. The new brand ecosystem and its digital platform convey freshness, innovation, and trust. The Sello de Buen Diseño recognizes this evolution and validates it as an example of design applied to business strategy.

“This recognition represents for HOP the positive confirmation of the strategic decisions we have made regarding the brand’s identity and our focus on continuously improving the user experience in the logistics industry. The redesign of our website and the new image, centered on simplicity and speed, allow us to compete with global UX standards and align with the expectations of the digital consumer. From a commercial standpoint, this award gives us credentials and boosts us in presentations and other communication platforms, differentiating us and consolidating our value proposition with new clients and strategic alliances. As it is an internationally recognized award, it also drives HOP’s expansion into LATAM markets, reinforcing our presence as an innovative, reliable, and user-focused logistics solution.”

— Iván Martín Amas, Business Director at Andreani Grupo Logístico

Tecnon: making excellence visible

Tecnon, a leader in power transmission, needed its digital presence to reflect the quality and innovation that has distinguished it for decades. Its previous site had fulfilled its cycle, and it was time to show its vision for the future. The new website combines design, usability, and clarity to communicate services and capabilities with the strength the brand deserves. Its distinction in the 13th Edition of the Sello de Buen Diseño celebrates this transformation.

“For Tecnon, the Sello de Buen Diseño Argentino is a confirmation that we are on the right path. Our company has always been characterized by innovation, design, and proactivity. In our sector, where every investment is a challenge and a risk, being recognized in this way is a joy and a source of pride. Our website is our window to the public. It speaks of our image and is a fundamental part of how we present ourselves to clients, suppliers, and colleagues. That is why we could not have chosen a better partner for this project than /nk.studio. They understood us, got involved in our company, invested time in getting to know our essence, and managed to capture it perfectly in a creative, dynamic, innovative, and unique website in the sector. This recognition not only validates our effort to continue professionalizing Tecnon, but also demonstrates what can be achieved when a company and its creative partners work in true harmony. It is an incentive to continue growing and making a difference in our industry.”

— Bianca Dubinsky, Director of Tecnon Group

More than an award, a boost

The Sello de Buen Diseño is not just a recognition: it is a platform to showcase, connect, and project the value of Argentine design to the world. That the three projects we submitted —from three different industries— were all distinguished speaks of our clients’ commitment and the power of working with design as a strategic tool. For us, more than pride, it is inspiration to continue accompanying brands on transformative journeys.